AIS 10th Year Anniversary Event
Project details
Agribusiness in Schools’ 10-year anniversary created an opportunity to celebrate a decade of impact while strengthening the programme’s profile with industry, education and key stakeholders. As an industry-funded programme, the campaign also needed to reinforce its value and build support for its future.
Catering, Guest Speakers, Collateral Design
Photography, Certificate Design, Rabo Bank Grow Game Launch
Strategy & Insight
The anniversary was positioned as more than a celebration it became a strategic marketing and stakeholder engagement campaign. The approach focused on demonstrating the programme’s impact, recognising the industry partners behind its success and bringing influential stakeholders together around a shared vision for the next decade.
Social Media Posts, Public Relations, Articles
Campaign Delivery
An integrated campaign was developed around the anniversary event, bringing together event management, PR and media engagement, social content, stakeholder communications, sponsorship engagement and branded collateral. Industry leaders, sponsors, educators and other key stakeholders were brought together to celebrate the programme and amplify its story through their own networks.
A stakeholder campaign celebrating a programme with significant national reach, using the 10-year milestone to strengthen industry engagement and ongoing financial support.
$150K+
New & ongoing sponsorship secured around the anniversary
Nationwide Recognition
From Kaitaia to Invercargill
Multiple Articles Written
strengthening industry engagement and securing ongoing financial support