Pahi Coastal Walk Brand Design
Project details
Pahi Coastal Walk was created as an all-inclusive three-day walking experience across a spectacular coastal farm in the Coromandel. Positioned as an accessible alternative to traditional multi-day tramping, the experience combined walking, accommodation, food and transport, with a strong focus on sustainability, hospitality and connection to the land.
Creative Process
The logo draws directly from the landscape, combining a hand-drawn representation of the distinctive coastal skyline with the shoreline and water below. A natural sage palette, refined typography and circular marque create an identity that feels contemporary while remaining grounded in the character of the land.
The identity was designed around Pahi’s core values of environment, people and land, with a fresh, natural and approachable feel. The visual direction balances the rugged beauty of the coastal environment with the warmth, quality and hospitality of the catered experience.
Brand Guidelines
The brand guidelines established a cohesive system across logo use, colour, typography, imagery and photography. The identity was then rolled out across the Pahi Coastal Walk website and social media, creating a consistent and recognisable brand experience across key customer touchpoints.
Brand Guidelines
Logo Use
Mood board
Website Concepts
Some working ideas that didn't get chosen by the client but I loved!
A successful tourism brand and experience, with bookings filling months in advance
5 Star Rating
Trip Advisor
Winner NZ Business Award
NZI Rural Women 2024
Magazine Feature
NZ Life & Leisure Augusts 2025