Project details

As part of Montana Group’s wider Purpose rollout, Te Tēpu Kai (“Dining Table”), monthly staff bulletin, was refreshed and relaunched for approximately 1,200 employees. The aim was to increase engagement, strengthen connection to the organisation’s purpose and culture, and create content shaped by what employees genuinely wanted to read.

Strategy & Insight

The relaunch began by asking employees what they actually wanted. I instigated a company-wide survey, promoted through Te Tēpu Kai, a dedicated EDM, and used a prize draw to encourage participation. The results provided clear insight into readership, preferred frequency, content and format, creating an evidence-based foundation for the relaunch.

Creative Process

Employee feedback directly shaped the refreshed content and creative direction, with greater emphasis on people, events, imagery, humour and employee stories. The relaunch also formed part of a broader communications approach, introducing more regular Mailchimp EDMs to keep staff engaged between editions and encourage interaction with Montana Group’s growing social media channels.

The refreshed layout introduced a fresher, more contemporary editorial style, with stronger imagery, cleaner layouts and more engaging visual storytelling. Greater emphasis was placed on people, events and shorter, accessible content, creating a magazine that felt more vibrant, relevant and enjoyable for staff to read.

Results

The relaunched Te Tēpu Kai achieved a 150% increase in Mailchimp and Issuu readership and engagement, alongside highly positive feedback from employees and ELT. More regular EDM communications created additional touchpoints with staff and helped connect Montana’s approximately 1,200 employees with the Group’s wider content and social media presence.